How to Sell Training Programs on Etsy

When we think of Etsy, handcrafted jewelry, vintage finds, and unique gifts often come to mind. But in the expansive realm of this platform, there's an emerging niche for digital products, including fitness and workout plans. If you're a fitness enthusiast or professional and are using the Exercise Timer app, you're already equipped with a potent tool to design and monetize your workouts. Let's explore how you can marry the capabilities of Exercise Timer with Etsy's marketplace to sell your workout plans.

1. Understand Your Market

Etsy caters to a diverse audience. It's essential to know who you’re designing your workout for. Is it a busy mom, a beginner in fitness, or someone recovering from an injury? Understanding your audience will ensure your workout plan stands out and meets specific needs.

2. Designing Your Workout Program with Exercise Timer

• Craft a Unique Training Plan: Use the app to build Workouts catering to your target audience. The more specific, the better.
• Visual and Descriptive Content: Incorporate a high-quality image setting the general feel of the plan. Use the Training Plan description feature to explain the benefits and techniques of every workout.
• Use Exercise Gifs: Exercise Timer comes preloaded with lots of gifs which you can use to further ilustrate each exercise.

3. Preparing Your Digital Product for Etsy

Now that you have your Training Program ready as a url you can move on to creating your digital product.

When sharing your Workout Program url make sure to include the instructions below:

Client Instructions

• Download Exercise Timer: This training plan is powered by Exercise Timer. Download the app:
• - Google Play: https://play.google.com/store/apps/details?id=com.neurondigital.exercisetimer
• - App Store: https://apps.apple.com/mt/app/exercise-timer-tabata-hiit/id1501534442
• Open the link: Open the attached Training Plan link on your phone and Exercise Timer should open up.
• Add to Your Plans: Tap Add To My Plans to save the Training Plan on your Account
• Enjoy!

4. Setting Up Your Etsy Shop:

• Listing the Workout: Create a new listing for your workout plan. Use high-quality images, a catchy title, and a detailed description.
• Add Digital Product: Add the created pdf as a digital Product.
• Pricing Strategy: Survey similar listings on Etsy. Set a competitive price, keeping in mind Etsy's fees.

5. Marketing and Promotion:

• Social Media: Share your Etsy listing across social platforms. Use snippets or teasers from your Exercise Timer plans to engage the audience.
• Reviews: Encourage satisfied customers to leave positive reviews. These act as social proof and can significantly boost sales.
• Updates and Engagement: Regularly refresh your offerings and engage with your audience by answering queries or sharing testimonials.

6. After-Sale Service:

Ensure that buyers can access and understand the workouts. Offer support in case they face issues accessing the Exercise Timer links or if they have questions regarding the exercises.

With the unique functionalities of Exercise Timer and the vast marketplace that Etsy offers, selling workout plans is a promising business. The key is to stay authentic, understand your audience, and continuously engage and update. In the world of online fitness, consistency, quality, and engagement are king. Embrace these, and watch your Etsy shop flourish!